FTC Guideline Updates
Posted: November 29th, 2009
The FTC has updated their guidelines and rules regarding endorsements /testimonials. It is important to determine how these guidelines may affect your website or bloggind business, or how you should proceed; so be aware of this update that goes into effect on the 1st of December 2009. You can find out all the details on the FTC website and read about some members of the industry’s take on this and way to avoid trouble and be compliant.
For most of our Clients and Partners this will not have a large impact, but be warned competitive Bloggers may report you to the FTC or your Affiliate Network like commission junction, linkshare etc
Below you can see some interviews and videos with the FTC
What’s new about the Endorsement Guides?
Mary Engle, Associate Director – Bureau of Consumer Protection
Why did the FTC update the Endorsement Guides?
Mary Engle, Associate Director – Bureau of Consumer Protection
What do the Endorsement Guides mean for bloggers?
Mary Engle, Associate Director – Bureau of Consumer Protection
Is the FTC planning to sue bloggers?
Mary Engle, Associate Director – Bureau of Consumer Protection
Where to go for more information
Mary Engle, Associate Director – Bureau of Consumer Protection
UPDATE (Check out the cNet Article, it talks about the effects this will have on Facebook and Twitter posts: http://news.cnet.com/8301-13577_3-10368064-36.html )
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