The Importance of Customer Emails

Posted: November 10th, 2010

Since my earlier Article regarding The Importance of Ranking i did some more digging into conversions, time on site and user quality, and i came across another very interesting and long forgotten fact:

The importance of Customer Emails and Newsletters.

While looking over the stats for one of my clients, i was trying to filter out some bad Affiliates and low quality sources, in order to improve CTR and CPM rates. So a ran the usual analytics and metrics and took as the main quality factor the pages per visit.

Once i finished fine tuning the filtering options (minimum 50 visits this week, no ad traffic etc) i was left with a very interesting result:

As you can see based on this Google Analytics output, the most pages per visit this week where generated from users that have clicked on a link in their webMail accounts, unfortunately for some reason it does not show gmail, but even just looking at this, it becomes obvious that great traffic, maybe even the best traffic comes from your existing members, old clients and Newsletter Subscribers. I am confident that if we would show gmail it would even be a much larger number!

So no matter what type of business you operate, get a newsletter, Custom thank you email, any kind of LEGIT email out to the people you know, and i can guarantee you, that this is going to produce similar results.

Benjamin Spiegel @ Google+ 1 Comment »

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