Following our latest post discussing the social overhead I did some research how some of the more privacy strict Countries handling this. I looked in-depth at a large variety of German publishers and portals.
I discovered a Schwaebisch (South German) newspaper who has implemented the perfect solution from a usability perspective:
I personally like this solution because it is fast loading (0% overhead unless you call it) and also maintains your privacy unless you socially engage with the page. I am also fairly certain by preventing all the social elements to be loaded your page speed and score for paid will be higher.
Also seeing elegant solutions like this makes me hopeful that when and if the Privacy Laws in the US change, we will be able to quickly adapt a proven Solution. From a Marketer and Spy perspective this solution is horrible We do not get to track users paths and behavior as much as we would like to, but that is a discussion for my other Blog
Either way, just wanted to give some credit to the creators and my German heritage…No Comments »