The FTC has updated their guidelines and rules regarding endorsements /testimonials. It is important to determine how these guidelines may affect your website or bloggind business, or how you should proceed; so be aware of this update that goes into effect on the 1st of December 2009. You can find out all the details on the FTC website and read about some members of the industry’s take on this and way to avoid trouble and be compliant.
For most of our Clients and Partners this will not have a large impact, but be warned competitive Bloggers may report you to the FTC or your Affiliate Network like commission junction, linkshare etc
Below you can see some interviews and videos with the FTC
What’s new about the Endorsement Guides?
Mary Engle, Associate Director – Bureau of Consumer Protection