Boston web design » Affiliate Marketing http://www.nxfx.com/blog All about web Design and Marketing Sat, 22 May 2010 04:10:56 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 FTC Guideline Updates http://www.nxfx.com/blog/affiliate-marketing/ftc-guideline-updates/ http://www.nxfx.com/blog/affiliate-marketing/ftc-guideline-updates/#comments Mon, 30 Nov 2009 00:09:16 +0000 admin http://www.nxfx.com/blog/?p=3 The FTC has updated their guidelines and rules regarding endorsements /testimonials. It is important to determine how these guidelines may affect your website or bloggind business, or how you should proceed; so be aware of this update that goes into effect on the 1st of December 2009. You can find out all the details on the FTC website and read about some members of the industry’s take on this and way to avoid trouble and be compliant.
For most of our Clients and Partners this will not have a large impact, but be warned competitive Bloggers may report you to the FTC or your Affiliate Network like commission junction, linkshare etc

VIEW PDF

Below you can see some interviews and videos with the FTC

What’s new about the Endorsement Guides?
Mary Engle, Associate Director – Bureau of Consumer Protection

Why did the FTC update the Endorsement Guides?
Mary Engle, Associate Director – Bureau of Consumer Protection

What do the Endorsement Guides mean for bloggers?
Mary Engle, Associate Director – Bureau of Consumer Protection

Is the FTC planning to sue bloggers?
Mary Engle, Associate Director – Bureau of Consumer Protection

Where to go for more information
Mary Engle, Associate Director – Bureau of Consumer Protection

UPDATE (Check out the cNet Article, it talks about the effects this will have on Facebook and Twitter posts: http://news.cnet.com/8301-13577_3-10368064-36.html )

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