Posted: February 22nd, 2012 by Benjamin Spiegel
We all know how important site performance is for Organic Rankings as well as the impact it has on paid spend and Quality Score. We have spend a large amount of time over the past few months working with our brands and their agencies to optimize their sites performance. A primary Quality Indicator we use is the Google Page Speed Tool.
So as an example i will use this site as a benchmark. I follow all the Tips and hints google gives you and archived a Score of 95 Points. This included a lot of Server Side Modifications, moving my media to Amazon AWS, my database to RDS and compressed all my HTML, CSS & JS. I also created some odd Slices and and codes. But hey i got a higher score now. So how do i get the remaining 5 Points, by looking at the Errors i see:
As you can see above, all my “negative” page speed scores are from Social media, the funny part is that google says you should do XYZ and google themselves is not doing it….
The following cacheable resources have a short freshness lifetime. Specify an expiration at least one week in the future for the following resources: And whats the first thing that shows up: http://apis.google.com/js/plusone.js
So google, please change your own code, so you give me a higher score, so i rank better so i pay less on a CPC base….
As you cant see the reaming errors are all offsite at the API’s and Social Media Sites themselves.. Twitter Images to large. Google JS not minified…. Google serving same content form separate URLs….
So all this social icons and share things are creating a huge overhead in external calls, media to be loaded, queries to be run. I mean, don’t forget when you open a URL on my site, it goes and asks Google, Twitter, Facebook etc how many times this page has been rated shared etc… Lots of overhead.
So everybody likes and loves Charts, so i tried to come up with a Way to visualize this, and the best one i have found so far is a new Feature in Firefox 12:
Firefox 12 3D Code Inspector
What is this? This 3D Visualization shows the depth of page elements, basically how many items are they wrapped in. Back in the day we switched from Tables to CSS to avoid having code this badly/deeply nested. But it seems we are moving back to it.
Based on the Image above, you can clearly see that the biggest overhead is from Facebook, then Google, then Twitter and oddly LinkedIn is the most optimized.
Just for kicks, below is the same Visualization from our own site:
It seems that we try to optimize, clean and sharpen our code/designs and content on a Daily base to please Search Engines and other algorithms, in order to archive better rankings, higher social indicators and an overall better user experience. BUt in order to stay on top of social trends we load ourselves up with sharing icons and social widgets.
I think with such a wide use of sharing tools & Widgets we need to ask social network companies to optimize their code and offer solutions with a smaller overhead!
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just one more, this could become an art
Posted: September 15th, 2011 by Benjamin Spiegel
Ever since google introduced the concept of blended search, DAO is becoming a more important factor for Online Marketers. The Standard SEO is focused on optimizing content. while DAO (Digital asset optimization) is focusing on Multi Media content such as PDFs, Images, Videos, RSS, Reviews, Shopping and other types of “social” media. You can almost form a formula such as:
Social Media Marketing + SEO = DAO
What do i need to do now?
Simply put i would start running down your current target keyword list, analyze it and see what comes up in terms of Blended Media Results, are they already videos blended in the results? One thing to keep in mind is that the blended shelf results are much more dynamic then the rather static traditional Search Engine Results, just because your video is first in the blended results in the morning, does not guarantee you the same spot in the afternoon, you have to check often and see what comes up and what are the deciding factors. While optimizing your media, keep in mind your overall funnel position, for example if you are comparing different Camera Manufacturers, you may want to target customers that are positioned high in the purchase funnel and focus on keywords such as “DSLR Cameras”. But if you are reseller for specific camera models you may choose to target a more educated group of customers that have reached a deeper stage of the purchasing funnel.
SEO Purchasing Funnel
How does this affect your traditional SEO?
One of the main differences is the traditional page fold as well as the Share of Shelf. Up until recently a Organic Search Engine Results Position of #3 placed you above the fold, today you will not have the same luxury as you can see on the screenshot below. All the results are being pushed down by larger site links, blended shelf results, featured ads and so on.
Share of Shelf with Blended Results
So what now?
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Once you completed your initial keyword research you can start mapping the key phrases / words to matching media, instead of uploading DSC_03123213.jpg to photo sites, you may want to upload great-used-iphone-4.jpg. The same applies to video uploads in video sites and other social media sharing sites. Then you can retarget your ALT tags to match the media more efficiently. Do not use “used phones” be specific say “used iPhone’s” try to focus each media item on one key phrase. Research from Forrester and other sources has shown that 70% of all media uploads are named poorly and tags as well as sourrounding content do not match.
Posted: June 7th, 2011 by Benjamin Spiegel
Apple Homepage on Safari
I have to admit that personally i always have been a “Apple Fan Boy”
and have actually been called much worse, but lately i am less and less proud off apple’s work. Escpecially when it comes to its web design practices.
Usually apple has always been on the forefront of web development and usability, but lately some odd things have happened in their web development team.
Images are not being cut correctly, PNG icons with over 100kb in file size, and the latest stunt is the new homepage.
While it does look beautiful on all major browsers, they did forget to test it in their highly praised mobile safari.
I would forgive this mistake to any company, but come on, your own homepage, in your own device on your own browser….
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Posted: April 7th, 2010 by Benjamin Spiegel
Done21 reports on the curious discovery of a new Web-based framework used in the iPad that allows web pages to behave in ways much more akin to native applications than previously observed. The framework, dubbed ‘AdLib’ by the report’s author after the name of the file containing the code, was first noticed in action when navigating to Apple’s iPad User Guide using the iPad’s mobile version of Safari. It allows the user guide, which is simply a web page, to be offered in a split-pane view with scrollbars and with a native app-like feel.
What’s particularly interesting is that it does something that shouldn’t really be possible in Mobile Webkit: It includes scrolling panes that can be manipulated with a single finger, complete with the signature iPhone OS “scroll bars” and elastic transitions. If you have ever worked with Safari on the iPhone, you know that having scrolling boxes of content is sort of possible, but requires a special two-finger gesture to scroll.
It remains to be seen whether Apple will release the custom API for use by third-developers, but despite an absence of documentation, the report notes that the framework is “extremely well thought out and complete” and could be of significant utility to developers.
What was more interesting is that there was an entire framework running this web application. The framework weighed in at 4,300 lines of code, and was unmistakably an Apple-born API. Every class and constant was prefixed with the letters “AD” and some of the classes include ADTabBarController, ADScrollPane, ADViewController, ADView, ADToolbar, and dozens more.
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What does the AD prefix stand for? I don’t know. The framework itself was contained in a file called AdLib-ug-ipad.js, so for the time being let’s call it AdLib. I also appreciate the sense of humor the developers seem to have about the name. The accompanying application code that utilizes the framework is about 1,500 lines and offers a few clues as to how to use the AdLib framework. There is no documentation in the code or anywhere online, and the local variables are shortened to a, b, c, etc… If you want to know more about how it works, take a look at the code linked below.
Is AdLib a framework that Apple plans to release for the public? I sure hope so. The framework looks to be extremely well thought out and complete. Perhaps this will be a framework to support a future release of Dashcode, an application for writing dashboard widgets and Safari/iPhone web apps. Maybe we’ll hear something about it this Thursday at Apple’s event for iPhone OS 4.