What we did

  • Flash Design
  • Logo Design
  • Web Design
  • Web Development


UpDown enlisted the help of Boston's NXFX Studios in 2008. Their site needed a fresh, new look along with additional functionality. NXFX Studios was there to provide them with what they needed to compete in a Web 2.0 world. We were able to implement a major makeover, including a state-of-the-art affiliate system, an exciting new Flash & Flex charting engine, and a CSS & xHTML template engine utilizing Ajax and Java platforms! Also, our strategic addition of new social features allow for marketing via FaceBook and other social media outlets.

With online business, we realize that SEO plays a major role in the success of any web venture. That's why we completed a comprehensive SEO overhaul. Using keywords to drive traffic to our client's site, we were able to give UpDown a competitive edge!

NXFX Studios is currently assisting UpDown with launching online marketing campaigns, boosting their online traffic, and creating a solid online identity for the firm.

How we did it

  • Flash
  • Java
  • Maya
  • MySql
  • Photoshop

About Updown

Founded by a group of Harvard Business School graduates, UpDown is an online virtual investing platform. Leading the industry, UpDown allows its investors to work together and compete to improve their trading skills. UpDown gives its members $1,000,000 in virtual money to invest with zero risk of financial loss. Some refer to it as "practice investing." It's even been compared to fantasy football for the Wall Street minded! Headquartered in Cambridge, Massachusetts, UpDown is the only free investment outlet that allows clients to experience the "Ups and Downs" of the market, without the risk!
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